Easelink is expanding its industrialization network with Luxshare as the first Asian technology licensing partner to jointly advance the industrialization and market introduction of Matrix Charging® in China.
As the world’s largest e-mobility market, China has always been of key strategic importance to Easelink. When it comes to the industrialization and supply of Matrix Charging® the specific requirements of the Chinese automotive market call for a local-for-local approach. With Luxshare, Easelink wins a dedicated licensee for China – another step in its strategy to establish licensing and industrialization partners for Matrix Charging® across all major automotive markets. The partnership has already translated into concrete market activities, with both companies working together on first OEM projects to integrate the technology into future vehicle platforms.
Automated charging is constantly gaining importance in China, driven by the advancement of self-driving vehicles and growing demand for convenience features that make charging more seamless for EV users. Through the technology license and collaboration with Easelink, Luxshare can efficiently add Matrix Charging® to its automotive product portfolio and offer OEM customers an innovative solution in the emerging field of automated charging.
The collaboration builds on Luxshare’s extensive experience in working with leading international technology companies to industrialize and manufacture innovative products at scale. At the same time, Easelink will further expand its local team in China to closely accompany the technical and project-related collaboration with Luxshare and Chinese OEMs. This combination of local industrialization capabilities and Easelink’s continued technology presence provides a strong foundation for the market introduction of Matrix Charging® in China.